Brand management course 2008

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• PR and communication corporate training Anywhere depends on the Client'sChoice 1 Sep

• The Cape Town International Kite Festival Cape Town 12 Sep

• Cost effective year end functions Johannesburg 22 Sep

• Artscape Theatre initiative Cape Town 2 Oct

• Taste of Johannesburg Johannesburg 9 Oct

• MobileActive08 Summit Illovo, Johannesburg 13 Oct

• Loeries Travelling Exhibition Stellenbosch 13 Oct

• Propak Cape Cape Town 14 Oct

• IABC 15th Annual Conference Cape Town 14 Oct

• Excel 2007 level two Johannesburg 15 Oct

• Key skills for effective managers Bloemfontein 15 Oct

• Me-time Event Tea Party Hartebeespoort 15 Oct

• Biotechnology in Medical Research Parow, Cape Town 15 Oct

• Invitation to industry day Johannesburg 16 Oct

• Key skills for effective managers Bloemfontein 16 Oct

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• Intermediate photographic course Cape Town 1 Sep

• Driver learners classes Cape Town 1 Sep

• DTP evening courses Cape Town 8 Sep

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• Adobe InDesign CS3 Cape Town 10 Sep

• Introduction to sound engineering Johannesburg 15 Sep

• Graphic Design short course Cape Town 20 Sep

• Web design course Randburg 23 Sep

• AFDA scriptwriting short course Cape Town 25 Sep

• Adobe CS3 online training Johannesburg 1 Oct

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• Design principles 101: Essential skills Cape Town 6 Oct

• Drawing and Illustration 101: Essential skills Cape Town 6 Oct

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Brand management course 2008

Upgrade the knowledge of your account directors, managers and strategy planners on being a custodian of your clients brands with this course.

Leverage your agency's brand knowledge and skills with a 13 part Saturday morning and provisionally scheduled for Wednesday evening brand management course at the AAA School of Advertising.

Eleven top class industry presenters present all facets of brand management. They represent global clients, leading academics and world class brand consultants.

This brand management course covers (See appended course outline):

• Brand elements and identity
• Brand equity
• Consumer insights and brand development
• Branding strategies
• Launching a new brand
• Managing a brand in the trade
• Brand advertising and new media strategies
• Brand research and brand tracking
• Brands and the law

Venue

Date: 19 July 2008 to 08 November 2008
Location: AAA School of Advertising, Randburg
Cost: R7790.00

Contact: Caroline Morabe, Acting Short Courses Registrar
Company name: AAA School of Advertising
Telephone number: (011) 781 2772
Email address alisonr@aaaschooljhb.co.za