This course is designed for people who want are self-employed, entrepreneurs, small business owners as well as those working in media, marketing and public relations. It is tailored especially for those who's job it is to communicate with clients, employees, suppliers, partners, readers, listeners or some kind of audience.

You live in a world bombarded by marketing messages. Multichoice alone offers 88 video channels and 48 audio channels. There are over 100 local, regional and national newspapers and several hundred magazines available from most news stands. How do you stand out in this age where attention is the highly prized commodity of all? - Blogging!

Benefits of this business blogging seminar:

1. Increase your online exposure, which means more people read or see your message.
2. Generate online PR and buzz for your brand or projects, which means you attract pre-qualified prospects who are predisposed to your products.
3. Building trust with your audience, which means you convert more readers into clients.
4. Monitor your competition, which means you can act quickly as they change strategy.
5. Interact with readers, which means you build more trust, loyalty and evangelists.
6. Start blogging in a few minutes, which means little to no technical Web skills required.
7. Use images, audio and video clips, which means you can create multimedia rich content at a fraction of the cost of hiring professionals.
8. Publish your own podcasts or video blogs, which means you can stimulate your audience's attention using multiple sense experiences.
9. Run your website as a blog, which means you can fire your web developers because they are to slow or cost to much in updating your website anyway.
10. Generate cash from your blog through Google Adsense and other affiliate programs, which means you do not have to create or sell your own products to generate real revenue.

Topics:

1. Blogging for beginners
2. Business blogging (case studies)
3. Blogging in South Africa
4. Online marketing, search engine optimisation (SEO)
5. Social media and Web 2.0
6. Monitoring the blogosphere (Competitive intelligence)
7. Blogging software: Wordpress, the #1 open source platform
8. Setting-up and hosting your blog
9. Writing for the web, copywriting basics
10. RSS feeds and building subscribers
11. Wordpress the best free blogging software platform
12. Blogs and Public Relations 2.0
13. Podcasting and vlogging (Video)
14. Using Google Adsense for revenue
15. Social networking and blogging

Venue

Date: 03 April 2008
Location: CSSA, Midrand
Cost: R1000
More info: ICT House
546 16th Road
Constantia Park [Unit No.3]
Midrand

Contact: Ramon Thomas
Company name: NETucation
Telephone number: 0829407137
Email address ramon@netucation.co.za