Yellow Crossing

What is Experiential Marketing?
What we do

People are suffering from information overload and as a result have learnt to screen out the constant barrage of mass messaging.
Consumers are looking for dialogue, education, entertainment, and a personal experience that truly allows them to interact with the brand.

Experiential marketing is about connecting people to a brand, through a live experience that engages them, targets all the senses and actively elicits a response on an emotional level. Making it a very personal engagement.

Yellow Crossing is in the business of creating holistic experiential campaigns that alter people's beliefs and behaviour in favour of the brand.
Our passion is creating and developing ideas that leave an ‘indelible impression' with the person they touch.

We craft every experience to uniquely deliver on the desired brand objectives and our best work is the result of an alliance, between, the Client, their Brand, their Agencies and the ultimate benefactor, the Consumer. Yellow Crossing acts as a catalyst; between all parties ensuring the experience is crafted according to strategy and delivered with the correct levels of support.

Projects can take many forms from customised theatre productions, roadshows, traffic intersection initiatives, campus, taxi rank, airport, mall and cinema activations to the use of Yellow Crossing's unique products LiveXperience™ and LiveXCard™.

Services:	Marketing Solutions
City:	Johannesburg
Location:	Gauteng
Contact:	Christelle Pilly
Telephone:	+27 11 622 5157
Fax:	+27 11 615 5158
Physical address:	12 Bedford Manor, Unit 3B Cnr Regent Street and Kirkby Road Bedford Gardens, 2007
Postal address:	Postal address, PO Box 75144, Gardenview, 2047
Web address:	http://www.yellowcrossing.com