Pole-Add S.A.

THE LEADERS IN OUTDOOR EXPOSURE....

PPole-Add S.A. was established in Pretoria in 1998 to open up new opportunities for companies to be in the face of the public with powerful repetitive hard-hitting advertising.

Overall Pole-Add S.A. has grown exponentially and today has a widespread network of offices and affiliates providing virtually nationwide coverage. We currently control in excess of 20, 000 Lamppost signs nationally.

Looking to contribute to a progressive South Africa, Pole-Add is involved in many Social Responsibility Programmes. Included in these programmes are crime fighting campaigns for the S.A.P.S.

Empowerment of staff and the affirmation of formerly disadvantaged individuals are of foremost importance to our company. We proudly comply with the B.E.E. standards and strive to promote our staff to grow within the company.

A major benefit of Pole-Ads is that clients receive 24-hours-a-day, 7 days a week advertising exposure. The greatest advantage to this "In your face advertising" is that commuters within South Africa mainly make use of the roads as transport routes. A main attraction of lamppost advertising is that it is an area-specific medium and thus is able to reach the desired target market.

Daily advertising costs calculate to about 0.003 cents per sign, making Pole-Ads the most cost-effective medium. Advertising messages can easily and inexpensively be changed for new campaigns. Signs can also be moved to reach new markets or to prevent signs from being "wallpaper".

Design is a free consultation with our specialist art department who are experts in the design of effective signs for our unique medium. A highly-impactful advertising campaign can be implemented on Pole-Ads for a fraction of the cost of a small TV burst.
MEDIA SYNERGY
IN YOUR FACE ADVERTISING
MAXIMUM REACH
COST-EFFECTIVE EXPOSURE
QUICK TURN AROUND TIME

POLE-ADD PRODUCT RANGE :-

Semi-permanent Lamppost Advertising signs:-
A0 size (1189mm x 841mm) signs set in a black fibreglass frame, used for commercial advertising. The artwork is designed by Pole-Add, free of charge, according to the client's specifications and installed on a site selected by the client, subject to availability. These signs can remain up for a fixed period of time, ranging from three months to three years.

LOW PRODUCTION COST
BURST ADVERTISING
PRICE AND PRODUCT ADVERTISING
REPETITIVE MESSAGES

Localised Directional Signage
Also A0 size (1189mm x 841mm) in a black fibreglass frame, the Directional Signs are used to direct customers to specific premises, thereby providing useful on-the-spot directional information. A series of at least three signs is used to direct potential clients to the correct address of the advertiser

AREA SPECIFIC ADVERTISING
TARGET MARKETING

Temporary Lamppost Advertising posters
Temporary lamppost advertising signs are for the purposes of advertising events, expos, shows and fairs. The definition of "events" according to the City of Tshwane Metro Municipality is religious, sporting, educational, charitable or cultural. Temps are displayed for periods ranging from seven days up to two weeks. Temporary lamppost advertising is aimed at supplying low cost, distinctive exposure to inform local communities with event information. Bookings can be made by calling the Pretoria office on
012-430-7941.

A CAPTIVE AUDIENCE
EXCLUSIVITY ON THE POLES

We can offer coverage in the following areas:

Port Elizabeth - A1 Portrait & Landscape frames, A1 Portrait illuminated frames, A1 Clip in frames
Greater Germiston - 1195x795mm Permanent signs.
Kempton Park - A0 Permanent signs and A1 Temporary Signs
Randfontein - A0 Permanent signs
Roodepoort - A1 Temporary Signs
Kimberley - A0 Permanent signs
Klerksdorp - Including towns in the North Western Province - A0 and A1 Permanent signs
Bloemfontein - A0 and A1 Permanent signs
Oudtshoorn - A0 Permanent signs
Rustenburg - A1 Permanent signs

POLE-ADD WILL GET YOUR NAME OUT THERE

Services:	Outdoor Advertising, lamppost advertising
City:	Pretoria and national
Location:	Gauteng
Employees:	51
Contact:	Ronel Botha
Telephone:	+27 12 430 7941
Mobile:	+27 828 753 914
Fax:	+27 12 430 5403
Physical address:	1114 Pretorius Street Hatfield Pretoria 0083
Postal address:	P.O. Box 27679 Greenacres Port Elizabeth 6057
Web address:	www.poleadd.co.za
Email:	ronel@poleadd.co.za

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