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The ABSA Soweto Festival

ABSA Soweto Festival
Walter Sisulu Square, Kliptown, Soweto
Friday 22nd to Monday 25th of September 2006
www.absasowetofestival.co.za
There will be no better place to spend Heritage weekend than at the ABSA Soweto Festival, which will run from Friday 22nd to Monday 25th September 2006, incorporating Heritage Day on the Sunday and a public holiday on the Monday.

The ABSA Soweto Festival is the principal event in Soweto that draws together business, SMMEs, youth, community organisations, consumers and all the people of Soweto on an annual basis to celebrate Soweto's richness and diversity. It's an event not to be missed.
New in 2006

This year's Festival promises to be bigger and better than last year. The venue is the magnificent Walter Sisulu Square in Kliptown which has excellent transport links and exhibition facilities. We already have major sponsors committed including ABSA, Five Roses Tea, IBM, Johannesburg Tourism Company. National and local performers are on board and will be part of the exciting entertainment programme over the four days.

    		•  This year's Festival promises to be bigger and better than last year.
    		• The venue is the magnificent Walter Sisulu Square in Kliptown which has excellent transport links and exhibition facilities.
    		• We already have major sponsors committed including ABSA, Five Roses Tea, IBM, Johannesburg Tourism Company.
    		• National and local performers are on board and will form part of the exciting entertainment programme over the four days.

    Get involved. You would be mad not to!


    Exhibitor Space
    Exhibition space is filling up fast and we have enormous interest from companies wanting to target the emerging Soweto consumer giant, as well as government departments, SMMEs and NGOs. We strongly urge interested exhibitors to contact us to reserve your space - we expect to be sold out within a few weeks.

    For details of available space and costs, contact Toby at toby@adelelucas.co.za or call him on 011 646 5630.

    You can also download the exhibitor application form and other documents at our website at www.absasowetofestival.co.za - click on the Activities button.

    Entertainment and competitions - sponsorship opportunities

    We have several exciting promotions and competitions taking place at the Festival that will give sponsors major branding opportunities. These include:

    		• The Soweto Gospel Choir, featured in Carte Blanche on Sunday May 21st - Two performances on the VIP opening night and the Heritage day concert. www.sowetogospelchoir.com
    		• The ZIP ZAP Circus, featured on Carte Blanche earlier this year - They will perform in the main hall twice a day and are a truly inspirational show, featuring street kids from Kayalitcha who have been trained to become world class acrobats - www.zip-zap.co.za
    		• The School and Youth Clubs Art Competition with the involvement of the Gauteng Department of Education
    		• Boxing Tournament , organised by the Amateur Boxing Association of Soweto and featuring Baby Jake Matlala
    		• Ballroom Dancing Competition , organised by the Born to Move dance school from Soweto
    		• Photographic competition, featuring and endorsed by acclaimed photographer Alf Khumalo

    If you are interested in hearing more please call Margie Varney on 011 646 5630 or e-mail her on margie@adelelucas.co.za

    Tourism
    We are delighted that our event will be held during Tourism Month- the annual celebration held in September to focus on the importance of tourism to the economy of South Africa (www.southafrica.net/tourism_month). The Johannesburg Tourism Company are on board to sponsor the "Soweto Experience" at the entrance to the Festival - from the first moment the visitor enters the Festival they will be treated to the amazing sights, sounds and smells of Soweto. Our event will offer visitors a view of Soweto like no other. Tourism destinations throughout South Africa will be exhibiting to showcase the many tourism opportunities open to the Sowetan tourist.

    If you want to find out more contact Toby at toby@adelelucas.co.za or call him on 011 646 5630.
    SMME project
    The ABSA Soweto festival offers Soweto SMMEs an extremely valuable platform for launching their businesses. Working with GIBS (Gordon Institute of Business Science) and Business Partners we aim to provide training and mentorship and showcase best practice from corporates who already have established SMME development programmes in place. Your involvement, through sponsorship, will not only expose these businesses to their own Soweto community and the general public at large, but also enable them to market and sell their products and services to potential investors, empowerment partners and financial intermediaries.

    We also plan a "Business 2 Business" day event which will bring together micro, small, medium and large companies.

    If you want to find out more contact Toby at toby@adelelucas.co.za or call him on 011 646 5630.
    Contact details
    ABSA Soweto Festival
    c/o Adele Lucas Promotions
    75 Oxford Road , Saxonwold, 2132
    Tel 011 646 5630 Fax 011 646 8254
    website www.absasowetofestival.co.za

    Contacts

    Adele Lucas - Festival Director

    Mandla Baloyi - Government Relations

    Toby Chance - Exhibition & Sponsorship sales

    Margie Varney - Promotions, Entertainment & Infrastructure

    Lillian Courage - Arts, Culture & Heritage
    Travel & Tourism
    SMME programme
    Careers & Youth Development

    Rehaad James - Finance & Suppliers

    Mapula Maphai - Media Relations

    Steve Davis - Sales





    Services: Public Relations and Event Management
    City: Soweto
    Location: Gauteng
    Employees: 10
    Contact: Mapula Maphai
    Telephone: (011) 646 5630
    Mobile: 082 601 8474
    Fax: (011) 646 8254
    Physical address: C/O Adele Lucas Promotions 75 Oxford Road Saxonwold Johannesburg South Africa
    Postal address: PO Box 52633 Saxonwold 2132
    Web address: www.absasowetofestival.co.za
    Email: info@sowetofestival.co.za


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