Many clients expect an advertising or marketing campaign to show instant results, and while new campaigns may result in short-term peaks in sales that keep the client happy, the real value is in the long-term. 15 Oct 2008

One of the most enduring customer-service complaints is the poor performance of automated customer-service systems. Cost-cutting, outsourcing and corporate apathy have pushed customer contact to the bottom of the priority list, but one site will at least help you navigate these systems. 14 Oct 2008

Companies that rely on consumer dollars are pulling out the stops in an effort to keep their customers coming around while the economy slips into dark times. They're turning to incentives - from freebies to discounts - to retain their customers. 13 Oct 2008

Losing your cell phone or having it stolen is a huge inconvenience. 9 Oct 2008

USA: The fast changes the economy is experiencing are triggering a shift in buyer behavior. You won't see as many consumers, known for their ability to ingest mass quantities. What you'll see in their place are customers, a wary species known for its ability to sniff out value. CRM can no longer continue feeding the beast of yesteryear. 9 Oct 2008

USA: Last year's online shopping season surpassed US$29 billion in sales, up a full 20% from the previous holiday. More consumers did their shopping online than any holiday season before, due to the convenience and increasing popularity of the Internet as a way to get too many things done in too little time. 8 Oct 2008

All companies have similar problems, with one of the biggest being the ongoing challenge of growing their revenues. In today's declining economy, companies are seeking new ideas, new solutions, and proven advice to fight off competition and stay above water. The most successful organisations are not focused solely on increasing product sales, but also on improving service revenues to stay ahead of the competition. 6 Oct 2008