Attaining the optimal mix of product selection, pricing and content in catalogues and collateral, and the tailoring of guided selling and navigation within multichannel management strategies is too important to leave to just trial and error. Lacking frameworks to define optimal mix of resources, anecdotal data instead of actual results often define the mix of resources across channels. Tapping into the immediate feedback social networking can provide eliminates the need to just rely on anecdotal data. You can find out what's working and why, quickly. 25 Sep 2008

A recent study released in the United States finds that while most Americans canvassed in the study have not seen or read Al Gore's work film and book on global warming, they are still receptive to marketing drives that push green issues. 23 Sep 2008

Today's retailer is faced with a conundrum. Shareholders expect better return on invested capital and more frequent merchandise turns, but customers expect to have the merchandise they want and see advertised actually in stock and available for sale when they are ready to buy. The solution seems obvious - offer localised assortments in stores or personalised views in other selling channels. 25 Jul 2008

According to recent US research, keyword advertisements will remain the dominant form of internet advertising. 22 Jul 2008

Avail Intelligence CEO Rolf Elmer on bridging the advertising-merchandising gap. 20 Jun 2008

Marketing tactics and marketing strategies are not the same thing. 18 Apr 2008

Boardmans is releasing its second Home Catalogue, a convenient home-shopping guide that offers three effortless ways to shop - in-store, online or telephonically.
19 Feb 2008