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Comments on Toyota's new slogan
 
Oops
That was silly.
3 Nov 2004 15:54   Reply, Report this comment
 
Why?  by  Savannah
Why do you say that? Personnally I, as consumer, expect everything to keep going right.... Lead the Way for me indicates an innovative car-maker, globally positioned...
3 Nov 2004 17:19   Reply, Report this comment
 
Good re-positioning, but could have been better...  by  Kyle
Good work Toyota for re-positioning, but there are other manufacturers who own that position (i.e. Renault, car of the year, not just for safety features...)

I dont think that Toyota have come up with a line that differentiates them enough... Consumers might find themselves not knowing the 'old' Toyota that they trusted (everything keeps going right).
22 Nov 2004 16:05   Reply, Report this comment
Right on Toyota!
I agree, brands are not static, they're everchanging. This could be viewed as an extension, to everything keeps going right, while leading the way. It doesn't necessarily have to mean that things will not go right anymore. It's time for a change and the change is in line with them leading the way with the electric vehicle soon to be launched here in SA.
16 Nov 2004 16:41   Reply, Report this comment
why change it if its not broken?  by  les
things change but why change a good thing, especially if its not "broken?"

the more things change, the more they stay the same!
7 Dec 2004 10:39   Reply, Report this comment
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