Looking at your question i continuted to look search CRM companies. One website has a pretty good breakdown if you would like to check it out. Look at www.vovici.com It will provide some good insight on the question you are asking
CMC helps companies to get the most out of its customer relationship efforts so long as the customer continues to be a part of its business. It can also help companies extend the lifecycle of a customer's relationship with it. It is an important element of CRM as gaining a customer is not as easy as retaining one and many CRM softwares pay special attention to retaining customers. Look up sites like www.vendordemo.com to compare CRM suites with loyalty program and customer retention modules.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.