Comments

Comments on All Africa PR conference causes a stir

The PR Campaign Measurement is the Client's Choice by Sue Charlton Apr

Many clients have different vehicles or objectives for measuring the success of a pr campaign. From someone who is only involved in publicity campaigns for clients, it is for the client and myself to discuss how the measurement be evaluated: ie increased sales; profiling; awareness; copy coverage etc. To say carte blanche that pr companies who do not measure or evaluate campaigns in certain terms are missing the boat ... is missing the integral and unique relationship that pr companies/publicity companies have with their clients. The result that the client wishes to see achieved are what they and their pr/publicity/communications agent discuss and agree on - an evaluation formula to the agreement of both parties. One formula for all will not work. PR/Publicity is part of the communications process, it is but one of a toolbox. I do not always believe that pr is essentially scientific, but really comes down on the fact that it is a humanities activity.

Sue Charlton, Director, SJC Creative

9 Jun 2005 22:36 Reply, Report this comment

Comment for the sake of comment

I agree with what you have to say. The coment made by the gent in Nairobi - were typical academic type comments that have no real strength in the real world. I have lived and worked in East Africa for the last 10 years and have dealt with PR or so called PR companies - some good others just bad. My experience has made me use horses for courses - use an intergrated approach with the Ad agency and PR agency working as one - on the political aspects have your PR people in place that can deliver and open doors. The overall measurement that the gent refers to will not just come from PR and PR alone - he knows better than that.

10 Jun 2005 12:17 Reply, Report this comment

PR and Marketing by Angela

The PR industry is changing rapidly. This change is evident across the board from Media no longer accepting editorial unless there is some form of financial committment to clients wanting more feet through the door and sales to increase. One of the main functions of a PR company is to create an awareness of a product, brand or service and to uphold a company's image in the public eye, at the end of the day we are not sales people. However, this is all changing and I believe that we as PR practitioners need to become more aware of the marketing tools that are available. The combination of our PR knowledge and that of Marketing will stand us in good stead as we will now be able to offer a 'holistic' communication approach to clients.

10 Jun 2005 09:40 Reply, Report this comment

Comment on this

LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.