I thought it was brilliant the way they used Vernon. Having received the "Vernon Koekemoer - I like to be Rambo guy" email myself and laughed about it with my co-workers, I appreciated the way Vodacom has kept themselves so up to date on what is going around them. Isidingo also ran a slot featuring him.
I have so much more respect for Vodacom and Isidingo after seeing this, as it just shows how informed they are and how attentive they are to what their audience is seeing.
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