this proves that you don't need a huge budget to bring a truly brilliant idea to life. the one with the screaming kid with the mullet is my favorite. the whole campaign is brilliant, the creatives must be very proud, definitely a couple of gold loeries in the tv category: best casting, best direction, best use of library music, best jingle, ah man, best everything! Pick n Pay, you guys rock, you inspire all of us to get out of bed in the mornings and make the world a better place.
It's very strange but as i was reading the forum, i tried to think of a good ad on TV and to be honest there are very few adverts that stand out for me these days.
What happened to the wacky Nandos advertising campaigns? The only ads that really crack me up these days are the Savanna ads. And the ads that really make me roll my eyes and change the channel are those terrible air freshner ads - in particular the one with the elephant who has a caterpillar as a child?? Is it supposed to make sense?
I think we need a new generation of creatives - some who can think out of the good old box...
I personally haven't seen a good ad on TV in some time, not since that Sasol brand commercial that ran last year. Will look out for the pick n pay stuff though.
The ad's a hoot - but I reckon it would've had more impact if the actors where a bunch of spotty highschool skater-types, rather than mid-20 to 30 somethings who look like they could date an "older woman" without it being too noticeable. Hell, Jennifer Aniston is only 38.
Haven't had electricity from 6 till after 9 for the last week, so all your maybe brilliant advertising is worth nothing. Apparently I live in a LSM 8 to 10 area... WOW!!!
Stop waisting your money advertisers... welcome to an African country after independence, 15 years later and it's all cocked up.
Haven't watched tv in a long time but the cell c ad for weekend talk free does it for me, why....do u really want to know? I also loved the one with the line "eish Joe dancing like a white guy".
Hi, how are u, i like to be very fond a dross adverting.. because it catches my attention of the intresting things that me and my family can pay there wiff.it is great to be seen so bigger talent.
It is really hard to say that there is a 'great ad' by The ad bullet
Isn't it a sad indictment of industry these days that nobody is able to put their finger on anything great. The most consistent work is for KFC. The ideas are great, the execution brilliant and the effect must be working at the tills.
Other than that MTN were doing good work, but seem to have gone a bit quiet. I really can't agree about that ridiculous Sasol Springbok ad. The rest - nothing to say other than 'must try harder'. As we keep saying, bring back people who understand how the process works and get in some experienced ad makers. Stop leaving it to babies who have no clue.
I know the question is "What's the best ad...?", but I can't really think of any... However, there are a number that have me diving to change the channel... And if I have to hear "Feel the rain on your skin..." one more ******* time, I'm going to bludgeon myself to death with my ****** remote...!!!!!!
O wait, just thought of one I've quite enjoyed - the Motorola Razr 2 ad, with the girl and the guy having it out in the train terminal, accompanied by an offbeat (as in quirky) soundtrack... Although it may be more of an acquired taste...
The can you believe it you can talk for free on weeekends is by far my best ad for 2007. I love all Coke ads but that's cause I'm a Coke fanatic and love their packaging and branding in general. Lately, Postbank is really kicking ass. Their ads about giving the airtime space to their customers - its been done before internationally but hey they did a great job! I hope the clients featured in there are for real. I reckon SA ads rock but I support our local creative industry 100% even when they produce crap cause we all know client needs to sign off on it.TA!
There's very little that's brilliant... but I do enjoy the First for Women campaign. Funny advertising is memorable advertising and there's that great spot where the boys drive a car into a ditch whilst one of their party stands by watching helplessly. The ad evokes raucous laughter in my house each time it's flighted. it's the only ad we call each other to the living room to watch. and it makes its point... gently but kindly.
i also think the RWC vodacom spot was great... with the San, the rugby ball dropped from the plane and the kalahari desert. it was lambasted by the poltically correct, but it 'got' the divesity of SA culture and the spirit that lives around rugby.
Ditto the Schalk Burger Steers ads. Entertaining, funny and best use I've seen in ages of celeb endorsement.
Im not sure if its the absolute best ad on tv @ the moment coz there are a few good ones, but i think the silversands poker ad where the guy has phone sex with the old lady pretending to be a hot blonde is quite funny. It ties in with the whole bluffing concept of poker also which is quite clever.
Hey all. I just love the new Nashua ads and the fresh angle which has been employed in promoting their brand. If you haven't yet caught a glimpse of the "Internetlessness" ads then you're really missing out.
The ads are produced in serieses and my favourite series is the one involving a high school student, I think his name is John, who's the epitome of an all round scholar.
He's shown winning a swimming race and receiving sporting and academic trophies. The viewer is also shown that John is the head prefect of his school. Just when we think that he's living the charmed life through the way he's depicted, we're shown another side of the story.
It soon becomes known that John does not have Internet access at home and he soon falls out of favour with everyone at the school including his mates, the "fat ugly chick", teachers and even some of the parents.
My favourite shot/scene is when a typical "kugel" mother, quickly rushing her daughter in her SUV and afterward shown sitting in the driver's seat, exclaims (accent and all) that she doesn't want John anywhere near her daughter.
Anyway, the "moral" of the advert is that if one finds oneself "Internetlessness", then one might end up being likened to a leper or someone with whom others would not want any association.
I personally think it was brilliant and a sight for sore eyes.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.