So what? You think student loans and beer-drinking don't go together? You would have preferred to receive something more 'appropriate', like a handbook on how to manage your financial affairs? It's not that long since I was at University, and unless everything has changed radically in the interim, one of the defining things about students is that they (generally) drink a great deal! Seems entirely appropriate to me, then, that a company wishing to promote itself amongst this target audience would seek to hand out something that most might actually use. No?