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Youth Marketing news
Crime continues to shock our young - Youth Dynamix

[Andrea Kraushaar] You only have to see the student reaction to Jub Jub's trial to start understanding the emotion and appeal our youth have against crime! 19 Mar 2010 10:51


Youth use new media, traditional

A new study, just released by the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) at the University of South Africa (Unisa), in collaboration with the Film and Publication Board (FPB) and Vodacom, provided worthwhile and interesting insights into the role of media, especially new media, in the lives of high-school learners in South Africa. 18 Mar 2010 06:42




Kid Republic Conference going ahead in Cape Town - Knowledge Resources

You may have heard that the Your Child Kids Expo has been cancelled, but please note that the Kid Republic Conference is still going ahead in Cape Town on Thursday, 25 March 2010. 15 Mar 2010 13:50


3RC's Public Relations Division increases portfolio - Three Ring Circus

The PR division of marketing company Three Ring Circus (3RC) has announced the addition of SoundRock Property Consultants and Chameleon Village Reptile & Conservation Park to its stable of clients. 24 Feb 2010 11:24


What's in store for CSI in 2010?

[Menzi Mthethwa] [Flux Trends] As we start seeing the biggest global economic meltdown on our review mirror, corporate social investment campaigns will never be the same again. We can expect innovative campaigns that we have never seen before. 17 Feb 2010 12:13


Getting new audiences in the cinema

The National Film and Video Foundation's (NFVF) initiative to take 412 Grade 12 learners to see the film Skin was considered a success by audiences. It took kids to the movies in Kwa-Zulu Natal, Gauteng and the Western Cape as part of its ‘taking cinema to the people' initiative. 17 Feb 2010 10:25


One Young World launches

One Young World, a global leadership summit for young leaders age 25 and under, united from all the world's 192 countries to address major global challenges, will be held in London from 8-10 February 2010. 1 Feb 2010 11:53


Will the sponsors score in 2010?

[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? 1 Feb 2010 10:46


[2010 trends] Don't get too caught up in FIFA fever

[Trish Guilford] Why is everybody so infatuated about 2010? In reality, it's another year just like any other. Yes, we do have the 2010 FIFA World Cup taking place in June/July, but this is only two months of a 12-month period. Here are the 10 trends that I believe will be seen during 2010. 26 Jan 2010 10:23


Coca Cola sponsors new Content 360 category

The Content 360 cross-media competition, which closes on 15 February 2010, has a new category, sponsored by Coca-Cola. The competition is calling for entries in six categories and is organised in partnership with the BBC, European Commission, National Film Board of Canada, Korea Communications Commission and TF1. 26 Jan 2010 08:48


[2010 trends] FIFA fever and the youth

[Jason Levin] As the recession subsides into the euphoria of 2010, what trends will we see play out among South Africa's sharpest critics - the youth? The 2010 FIFA World Cup will take centre stage, but that stage will be shared with service demands, tech saturation and ad aversion. How can brands aiming to impress under-23s live up to these evolving expectations? 15 Jan 2010 11:04


Popular Matric roadshow teams up with City Press and Rapport - Three Ring Circus

Youth edutainment company Three Ring Circus (3RC), the brains behind the successful Standard Bank Rocking Future Roadshow, has enlisted Sunday newspapers City Press and Rapport as their new media partners. 14 Jan 2010 12:16


Joburg - get ready to party on the streets

Joburg Carnival is getting in early with its call, “Woza Africa 2010” with an explosion of sound, activity and colour when it takes over the city on New Year's Eve. Now in its sixth year, it is hosted by the City of Joburg and aims to create a safe and festive environment for end-of-year revelry, particularly among inner-city residents and the youth. 29 Dec 2009 06:41


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