What buyers want to hear - SALESGURU Publishing For many salespeople, the buyer is some mystical unicorn that only the super-skilled can get in front of, and which requires them to roll out their most special set of tricks and tips. To others, the buyer is a moron that requires only a slick line of chatter to convince. Both those categories of salespeople are missing the point. Don't fall into their trap unless you're keen on eternal hardship and low-level earnings. 5 May 2008 15:23
Do you really know your competition? - SALESGURU Publishing A big part of sales success is knowing your competition. Without that knowledge, you cannot expect to sell well against them. Knowing who they are is step one, but knowing what they do, how they act, and how you can work that, are all crucial if you are to be a real winner. 23 Apr 2008 09:10
Being ‘first in mind' [Lisa Cramer] Because the Internet has changed buying behavior forever, companies must enhance sales and marketing processes to be “first in mind” with prospects and customers. 26 Mar 2008 09:00
Newspaper extends online partnership to ad sales Joburg.co.za has been brought on board to handle the sale of online advertising on The Citizen's website, it was announced yesterday, Wednesday, 5 March 2008. This move serves to extend the current partnership with Joburg.co.za, which provides the content for the newspaper's weekly CitiGuides supplement. 6 Mar 2008 08:25
Forget the ABCs of lead scoring [Lisa Cramer] If your sales team loves your ABC lead-ranking system because it really works, good for you. Stop reading and get back to generating leads. However, if your hot-warm-whatever system is leaving the sales team cold, there is a better way. 4 Mar 2008 09:08
Jenni Critchfield new CineMark CEO Jenni Critchfield has been appointed the new CEO of CineMark as of 1 March 2008, it was announced over the weekend. 3 Mar 2008 09:52
Good presenters don't need Eskom… they create the electricity [Douglas Kruger] Last month, I had the chance to pitch to the management of a financial services company. I was bidding for the chance to train their executive team. The very moment I walked through their security doors, laptop in hand, Eskom pulled the plug. Believe it or not, the power company's now-familiar foible actually worked in my favour. 12 Feb 2008 08:38
Could SEO be a waste of your money? [Allison Ross] Search engine optimisation (SEO) only works if your customers are searching online for your goods and services. Yes, statistics show that Internet usage is on the rise and yes, broadband is becoming more and more affordable. The fact remains, however, that the South African Internet market is still a niche market. 5 Feb 2008 09:13
Sales incentive programmes and turnover reduction [Peter Gilbert] Incentive programs can motivate your staff to new heights, but make certain you sidestep counterproductive mistakes. 23 Jan 2008 09:24
OUTsurance to the rescue of irate motorists, due to Eskom's ongoing load shedding - OUTsurance As a direct response to the widespread ‘rolling blackouts' and load shedding that has disabled traffic robots across the city and left aggravated drivers stranded in long queues, leading Southern African direct short-term insurance company, OUTsurance, has extended its popular pointsmen service. 18 Jan 2008 16:09