Customer magazines with more pages get more response
A new study and analysis by Royal Mail, with the APA and Millward Brown, reveals a range of benefits by making some format adjustments to customer magazines. 9 Jul 2008 07:51

Interpublic: Social is fastest growing emerging medium; search is slowing
[Joe Mandese, Editor, MediaPost] Warning that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic's Magna Global unit has released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. 9 Jul 2008 07:38

Practical content necessary for mobile phone user satisfaction
A recent study by the Research & Insights department of AKQA, a US company, in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. 8 Jul 2008 11:35

Segment driven target marketing facilitated by online advertising
A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now. 4 Jul 2008 10:10

SUVs and their future in the US
Survey finds 9 in 10 Americans say the US is too dependent on foreign oil and many predict SUVs will travel by the wayside, according to American Pulse. 2 Jul 2008 08:14

US consumers also taking pain
A recent report released in the United States reveals that half of that country's low-income consumers are having trouble buying groceries. 30 Jun 2008 07:57

This brewer wants to really know you
SAB anticipates customer requirements through behavioural scorecards designed to help the brewer really understand its customers. 27 Jun 2008 12:29

The hyper-personalised business model trend
[Jamie Hanton] In March 2008, online product sourcing directory SaleHoo conducted an e-commerce behavioral survey of its members. SaleHoo's members are dedicated online sellers and retailers, and they are knowledgeable and savvy e-commerce users. The survey was comprised of eight questions - four demographic questions and four individual response questions - and it was a follow-up to a similar survey conducted three years earlier. 27 Jun 2008 11:26

Net generation driving growth in the global entertainment & media industry
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores the importance of continuing to extract revenues from traditional business segments while emerging technologies continue to solidify their consumer position. The report shows global compound annual growth rate (CAGR) at 6.6% for the sector, anticipating it reaching $2.2 trillion in 2012. 26 Jun 2008 09:52

Advertise to workers at work to influence purchases
A new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behaviour of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Hence... 25 Jun 2008 08:34

The best time to send an email
[Aaron Smith] The email messages you send out will be much better received if they arrive at a time when the recipient is more likely to be in the right frame of mind to read them. If they arrive at any other time - particularly if they arrive along with a raft of other messages - there is a good chance they will end up being deleted ... unwanted and unread. 23 Jun 2008 11:34

Parents, not peers, lead young people to newspapers
A study of the habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. 23 Jun 2008 06:05

Why do we search?
[Gord Hotchkiss] How do we interact with search pages and the impact on brand relationships? Let's look at why we search in the first place. 20 Jun 2008 09:33