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SA brand agency embroiled in Botswana plagiarism row

NEWSWATCH: A South African branding company is under fire in Botswana, having been accused of plagiarising the US$7 billion brand owned by the Russian Beeline Mobile.

The Botswana Telecoms Company's (BTC) newly launched mobile phone company, Be Mobile, has been trying to contain the scandal amidst reports that the company was sold brand and advertising material that allegedly may have been stolen from a leading Russian cellular phone service, VimpelCom's Beeline brand.

More on Sunday Standard:

[14 May 2008 12:42]


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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

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