Issued by: Starfish Mobile


The Easter Race campaign was created by the Starfish Mobile International team and was based on the very popular ‘Amazing Race' concept. “What we did was receive a very basic brief from the client, Celtel Nigeria, and then create something innovative and fun to play and be a part of,” says Jonathan Hoehler, Chief Technical Officer for Starfish Mobile International.

Participants receive clues which are simple multiple choice questions. Each question provides a clue to finishing the race. Subscribers have to answer each clue correctly in order to progress to their next destination. Subscribers then receive their next set of questions in order to move to the next destination at a specific time. This is determined by a flight time in addition to the time it takes the user to complete the five questions plus any delays incurred.

”Once the subscriber arrives at a different destination they'll receive clues with relevance to Easter and the Easter holidays. The questions will also relate to the destination the subscriber is currently on,” says Kishenthree Naidoo, Starfish Mobile International Content Manager for West Africa.

Since the Celtel Nigeria Easter campaign is a race, the subscribers who answer any questions incorrectly will have a delay added to their flight times therefore limiting their chances of winning the race.

The subscriber to arrive at the final destination in the quickest time will win the grand prize. The Grand Prize is a flat screen television and there are daily prizes of Nokia handsets and I-Pods.

Starfish Mobile International Inc. was formed in August 2004 to act as the Holding and Investment Company for Starfish Mobile's operations in Africa and the Middle East. It has expanded over the years and has formed business operations in South Africa, Nigeria, Congo DRC, Swaziland, Qatar, Cameroon, Mauritius, Congo Brazzaville, Tanzania and Ghana. The company has since its inception run over 2000 interactive client campaigns for over 60 FMCG brands and connected to and provided content services to 14 operators across the African continent and the Middle East.

Visit our PRESS OFFICE: Starfish Mobile is involved in all the key aspects of the mobile arena including content provision & aggregation, interactive marketing campaigns & broadcast messaging. - more....

[27 Mar 2008 17:08]

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