Issued by: Tractor


WBHO/Murray & Roberts, in association with the Green Point Visitors Centre, have awarded Tractor Outdoor the exclusive rights to manage and market the advertising opportunities that exist on the hoarding of the Green Point Stadium construction site.

The Green Point Visitors Center is a joint venture between the City of Cape Town and contractors WBHO/Murray & Roberts, and will be funded through an admission fee as well as advertising on the hoarding surrounding the construction site. The facility will also be used as a venue for media briefings, as well as official FIFA inspection visits.

Furthermore, the centre will also be used to provide induction training for new staff members working on the site, where the focus will be on team-building and safety in the workplace.

In a joint venture, the Visitors Centre and the Western Cape Department of Education will run a schools program, in which learners will be introduced to the construction industry while being exposed to other career opportunities including Civil Engineering and Architecture.

“We are very excited about our involvement with the Green Point Stadium Visitors Centre,” says Simon Wall of Tractor Outdoor. “We are committed to working with advertisers and the Green Point Visitors Centre to come up with exciting solutions that add colour and vibrancy to the Green Point Common.”

“This is without a doubt one of the largest and most prominent locations available to advertisers in Cape Town, and an ideal opportunity for ANY brand, not only FIFA sponsors, to align themselves with this landmark project.”

Visit our PRESS OFFICE: Tractor Outdoor are a full service outdoor media company specializing in landmark, strategic Out of Home solutions in the Western and Eastern Cape.- more....

[5 Mar 2008 11:14]

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