Issued by: Exp





As Robert D. Calkins Professor of International Business at Columbia Business School in New York, Schmitt is also CEO of The EX Group, a consulting firm focusing on innovation and customer experience. He has co-authored seven books, which have been translated into 16 languages, including Experiential Marketing, Customer Experience Management and Big Think Strategy.

At the African Experiential Marketing Summit, which will take place on 3 September at Monte Casino in Johannesburg, Schmitt will present his theories on why an attractive customer experience is critical for differentiating one's brand, and illustrate how leading brands such as iPod, Mini and Singapore Airlines utilise experiential marketing.

Marketers will learn the power of engaging consumers on a sensory level and why experiential marketing is vital in creating brand equity. Other topics that will be presented include creating brand connections, African communications and sponsorships, among others.

Other keynote speakers at the event include Liz Bigham, Director of Brand Marketing at Jack Morton (US); Kim Skildum-Reid (Australian), leading authority on sponsorship marketing; and local expert, Dr Jan Hofmeyr, Global Head of Insights at Synovate and brand commitment specialist.

Visit our PRESS OFFICE: Exp is a full service experiential and sponsorship marketing agency that designs and executes Brand Experiences that are relevant to the target audience and ownable by the brand. We activate demand through live one on one interaction that assists the consumer in creating an emotional connection with the brand, offering Strategic Consulting, Brand Engagement, Sponsorship & Social Marketing as our core offering.- more....

[28 Jul 2008 17:26]

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