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Greenwash is losing its shine
Issued by: Gallo Images

Simply being seen to be green will soon not be enough, according to Getty Images global planning director, Rebecca Swift. In a recent update at BBC News24 she argues that time is running out for advertisers who "greenwash" audiences with empty eco-cliches.


"The facinating thing is how many ads actually recycle the same narrow range of the colour green, in an attempt to raise their eco-profile."
"As a company that generates imagery for the news wires and the world of advertising, we could not help but notice a global shift in interest towards 'green' iconography. Photography has fashions like everything else, but once in a while something 'mega' comes along that touches nearly everything we see," says Rebecca. Read more.

Kindly contact Gallo Images to access the full Getty Images MAP2 on Aspirational Environmentalism now at www.gettyimages.com.



Visit our PRESS OFFICE:

Gallo Images license relevant pre-shot still and m-o-v-i-n g images to anyone in Africa who needs the right picture to attract the attention of their target market - without compromising budgets or deadlines.

It's as simple as keying in a subject, concept, or phrase from over 100 million images on www.gettyimages.com/creative.
The choice of collections is astounding, from contemporary lifestyle, business, food, health, travel, communication, etc. to never-to-be repeated historical images. All images are digitally ready for inclusion in print or TV campaigns. Some of the leading collections we represent are Image Bank, Stone, Photodisc and Hulton Archive.

Plus ......via Getty Images Creative Research Unit we regularly provide our clients with research results on relevant global design and social trends. These results are used as guidelines for Getty Images art directors when briefing photographers to ensure that all images they shoot are relevant for today's (and tomorrow's) markets.
- more....

[25 Mar 2008 15:35]


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