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Telkom sponsors flagship early morning programme

Telkom will be the headline sponsor of CNBC Africa's flagship early morning programme, Business AM, commencing 1 November 2008. Comments Mulligan Pearce, Telkom's executive for brand management, "Telkom believes [our] exposure on CNBC Africa will enable [us] to entrench [our] brand on the continent. This is in keeping with our strategy of expanding our geographic reach."

Business AM will continue in its current 6am - 7am time slot and to include up-to-the-minute breaking business stories and news headlines from South Africa, Kenya, Nigeria and global markets.

The programme lineup features CNBC Africa anchor Lerato Mbele, up-and-coming markets presenter Eleni Giokos and business interviewer Fenly Foxen. Although co-anchor Peter Ndoro moves to London at the end of October, the content-packed show will continue to serve up early morning portions of business news analysis, insights into morning newspaper headlines, global and local market reports, business Q&A's and interviews with political economy thinkers across the continent.

Gary Alfonso, COO of CNBC Africa, is upbeat about the channel's commercial and audience growth: “In addition to us attracting more and more top companies and brands on to CNBC Africa as advertisers and programme sponsors, our audience numbers are also growing. TAMS figures released in September shows CNBC Africa attracted a weekly audience of 209 000 in-home viewers in South Africa alone. That's apart from our ever-expanding out-of-home and daytime viewership numbers in banks, hotels, public institutions, business schools, universities and airports across South Africa and Africa.”

CNBC Africa is available in 1.6 million households with DStv in southern Africa, is distributed on pay-TV through HiTV (200 000 subscribers), TrendTV and SilverbirdTV in Nigeria and available to more than 6 million homes in Kenya through a distribution agreement with Capital Broadcasting. CNBC Africa is also available free-to-air on Pas10 across sub Saharan Africa via Sentech.


[23 Oct 2008 08:48]

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