EMI Music, one of the four major record companies, is taking full advantage of the wide spectrum of cinema advertising opportunities offered by CineMARK, the cinema advertising sales company responsible for the advertising sales of 66.4% of South African cinema complexes and 66% of South African cinema audiences.
The first element of EMI's campaign comprises of on screen advertising in the form of 60” ads promoting EMI artists that will follow movie titles specifically selected according to their expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer environment for anywhere between 6 and 15 minutes, making them a relaxed and captive audience for advertising messages, which are also replicated as patrons leave the cinema complex. EMI is making use of CineMARK's Rolla Banner's at the tunnel entrances to the cinemas screening the movies that the on screen ads are following, as well as advertising on plasma screens in the cinema foyers.
According to Pino Di Benedetto, International Marketing Director of EMI, “This is the second time we have committed to using cinema adverting as part of our marketing strategy and so far all we have experienced from everyone at CineMARK is professionalism and dedication to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger slice of our marketing budget.”
EMI's campaign with CineMARK will run until mid-December 2008.
Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas.
Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....
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