Zimbabwe: Newspapers grab new pricing opportunity to prevent collapse
By: Dumisani Ndlela
Zimbabwe's media houses have seized on a new dispensation allowing them to charge cover prices without engaging price control agents by imposing weekly increases on newspaper prices.
The move comes after the National Incomes and Pricing Commission (NIPC), a government agency responsible for price controls and monitoring, wrote to newspaper executives at the end of last month informing them that price controls on newspapers had been scrapped with effect from July.
The state-controlled newspapers have since had three price reviews since then, with the latest one, due tomorrow, July 12, 2008, likely to push the price of
The Herald, the broadsheet daily, to Z$25bn, from a recently reviewed price of Z$8bn.
The weekly business and financial newspaper,
The Financial Gazette, pushed its cover price to Z$100bn, from Z$70bn last week.
Another weekly business and financial newspaper, the
Zimbabwe Independent, raised its price to Z$70bn last week but did not increase the cover price this week.
Vincent Kahiya, the
Zimbabwe Independent editor, wrote in his memo to readers titled,
What is the price of a newspaper: “Last week, the cover price of the
Zimbabwe went up to Z$70bn and the reaction from the readership was predictable. A regular reader confronted me with facts and figures on Saturday. He said the
Independent now costs R20 or US$2.50 at the parallel rate conversion. He pointed out that the
Star in South Africa cost R4,50, the
Mail & Guardian R16.50 and the
Sunday Times R12.50. I can as well add that the
Washington Post cost US50c and
USAToday US75c.
Kahiya said that the situation now regarding the pricing of newspapers resonated with what was occuring throughout the economy, saying there were fundamental problems in the economy, which had worsened since the March 29 elections and the subsequent disputed presidential election runoff on June 27.
Kahiya noted: “The problems in the newspaper sector are dire and worsening by the day. Advertisers and readers have no doubt been concerned at the movements in the cover prices and advertising rates of our newspapers.”
He said printing costs were the major driver of the current steep rise in cover prices and these had “necessitated a weekly increase in cover prices and advertising rates in order to cover these escalations in printing costs.”
Last year, the
Zimbabwe Independent and
The Financial Gazette traded on the black market due to overwhelming demand spurred by lower prices and hunger for news in a depleted market with only one state-owned national daily newspaper.
The two newspapers' executives were also briefly picked up by the police after increasing their cover prices without the NIPC's authority.
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More...ABOUT THE AUTHOR

Dumisani Ndlela is a Zimbabwean journalist specialising in business and financial reporting, with experience reporting on commodities, stock and financial markets, advertising, marketing and the media. He has previously reported from a number of regional countries as well as from the UK and Germany on commodities and regional integration. He can be contacted on
dndlela@yahoo.co.uk.