Ethos Water, the brand dedicated to helping children get clean water, is driving support for its mission by collaborating with H20 Africa, a foundation focused on clean water initiatives. Later this month, H20 Africa's co-founder, Matt Damon, will appear in a national Ethos Water print advertising campaign encouraging consumers to get involved in raising awareness and funding for the world water crisis.

The campaign coincides with the expanded distribution of Ethos(TM) water into more than 40,000 convenience, grocery, mass and drug stores across the United States through the Pepsi-Cola bottling system. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada. Ethos(TM) water is packaged, distributed and marketed by Pepsi-Cola through the North American Coffee Partnership (NACP), a joint venture between Starbucks and Pepsi-Cola North America.

Read the full article courtesy of Packaging Digest

[11 Mar 2008 08:32]

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