Issued by: Interbrand Sampson


Says Tsogo's Director of Marketing, Noeleen Bruton: “We live in a jungle of confusion. We get bombarded all the time by people fighting for our attention. By strengthening our branded properties we can cut through the clutter and make decision making easier.”

Interbrand Sampson will be auditing the whole brand experience of Montecasino. Says Jeremy Sampson: “Montecasino has enjoyed great success and built itself into a passionate brand. However, as competition increases and people's needs evolve, they have to stay ahead of the curve.”

This is a major challenge for any brand owner: how to evolve and continually grow their brands. Montecasino has continually expanded its offering by adding more entertainment, the theatre, the biggest cinema screen in Africa, the piazza, top restaurants, world class special events etc. And the brand has to continually embrace the total experience. Reviewing the health of a brand should be carried out on a regular basis as competition is intense, and to fall behind can be fatal, hence the crucial importance of staying ahead of the game. To wait until it is losing momentum could be too late. The ideal time to review any brand is when things are going well, just as Montecasino is doing.

Visit our PRESS OFFICE: Interbrand has been voted the 'world's leading branding consultancy', having developed some of the world's most significant brands over 29 years. As part of the Omincom Group of companies, with 34 offices in 27 countries around the globe, our experience covers every area of commercial endeavour.- more....

[25 Sep 2007 11:08]

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