Issued by: Starfish Mobile


The football community feature allows mobile users to receive free weekly SMS updates of news, match notifications, pre-match teams news, full-time scores and post-match summaries.

The football communities were created due to popular demand from the country's football fans. This added feature lies on the backbone of two other thriving mobile campaigns in that region. The first mobile trivia game was launched in June and was based on the 2008 Euro Champs tournament. The latest mobile trivia game is based on the current English Premiership League (EPL).

“As an add-on to the EPL Trivia, Starfish Mobile Nigeria and Zain Nigeria have created football communities for Manchester United, Arsenal and Chelsea communities. The end-user will send their name to a community-specific short code to join the supporters club or community,” says Steve Morelli, Starfish Mobile International Operations Manager for Nigeria.

“We intend expanding these communities into club-specific trivias, club and player facts on demand and predict the score competitions for the next upcoming games,” says Morelli.

The football community mobile news alert is currently active for the Nigerian market. Football communities generally improve the self-esteem and general skills for all football-loving fans. It has a high uniting effect on fans and their community.

Starfish Mobile International Inc was formed in August 2004 to act as the holding and Investment Company for Starfish Mobile's operations in Africa and Middle East. It has expanded over the years and has formed business operations in South Africa, Nigeria, Congo DRC, Swaziland, Qatar, Cameroon, Mauritius, Congo Brazzaville, Tanzania and Ghana. The company has since its inception run over 2000 interactive client campaigns for over 60 FMCG brands and connected to and provided content services to 15 operators across the African continent and the Middle East.

Visit our PRESS OFFICE: Starfish Mobile is involved in all the key aspects of the mobile arena including content provision & aggregation, interactive marketing campaigns & broadcast messaging. - more....

[17 Nov 2008 18:48]

SEND TO A FRIEND  |   PRINT