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WAYN founder to address Kenyan entrepreneurs

NAIROBI: Pete Ward, co-CEO and founder of wayn.com (Where Are You Now?), the world's leading social networking site for travelers, will be addressing over 200 of Kenya's budding entrepreneurs in a Coca-Cola sponsored session in mid-October.

Ward and his business partner, Jerome Touze, both in their 20s, are high profile UK internet innovators, due to the rapid rise of their site wayn.com which now has over 13 million members.

Ward will be in Nairobi as one of the key-note speakers in the upcoming eTourism East Africa Conference, which is taking place on the 13-14th October.

In the discussion session with the students, Ward will be outlining the wayn.com story. He will explain how it grew from an idea, conceived while backpacking the world, to a multimillion dollar global business. He will talk about the challenges and hurdles as well as the opportunities he leveraged.

Students from the SIFE programme, (Students in Free Enterprise) which is active in 14 universities across Kenya, will attend the session.

“Nurturing and guiding young entrepreneurs to develop their ideas into a workable business model is important to us,” said Norah Odwesso, the public affairs and communications director for Coca-Cola East and Central Africa.


[1 Oct 2008 11:52]

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