“Though South Africa is not exactly leading the world, there's no reason to feel embarrassed about it,” says Tony Koenderman, who is known for his annual Advertising Brainstorm conference. “Marketers around the world are still struggling to come to terms with the new media. I saw this at the Cannes Lions Advertising Festival last month, where it was apparent that apart from a handful of outstanding examples, most online marketing is appalling.

“In a series of three morning workshops in three successive weeks in September we propose to present some cutting-edge ideas and practical advice. Our intention is that you should leave this programme with a list of things you can put into practice immediately.”

Under the microscope will be:

• how to use social media to your advantage;
  
• how to handle the opportunities and pitfalls of mobile phone marketing;
  
• what to do about display advertising on the web;
  
• search engine optimisation;
  
• building your brand digitally; and
  
• why digital media matter to South Africa

Koenderman has assembled a lineup of speakers whose mission is to explain the what, the why and the how-to of online marketing:

• Google country manager Stafford Masie;
  
• Longtail managing director Ingrid Rubin;
  
• Vodacom portfolio manager for social media, Vincent Maher (formerly strategist of the Mail & Guardian Online)
  
• Mobilitrix ceo Chris Rolfe;
  
• 24.com CEO Russell Hanly;
  
• e-Marketing consultant Japie Swanepoel;
  
• Quirk eMarketing CEO Rob Stokes;
  
• World Wide Worx MD Arthur Goldstuck

For more detail, and to make a booking, go to www.crackingthedigitalcode.com or email info@crackingthedigitalcode.com. To register, go to register@crackingthedigitalcode.com.

[14 Jul 2008 09:09]

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