Adobe grabs a slice of video 2.0 pie
By: Katherine Noyes
Adobe on Wednesday announced that its Media Player 1.0 is now available as a free download; giving the company a toehold in the online video space. Additionally, say analysts, Adobe gains a leg up in competing with Microsoft's Silverlight platform, which is a competitor to Flash. That the player supports high-definition video standards helps as well.
The cross-platform software, which is built on the Adobe Integrated Runtime (AIR) platform, is customizable and works both online and off to give viewers new ways to discover and interact with their favourite content. It also offers revenue and brand-building opportunities for content publishers, the software company said.
CBS, MTV Networks, Universal Music Group, PBS, CondéNet and Scripps Networks are among the publishers that have worked with Adobe to provide a broad range of television programming and entertaining video content to viewers.
"With Adobe Media Player, we're bringing viewers and content owners closer together with an experience that doesn't constrain them by platform or proprietary software application," said John Loiacono, senior vice president of Creative Solutions at Adobe. "It's a merger of TV Guide and DVR (digital video recorder) for Internet video content."
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