Other African broadcasters who have joined forces with A24 Media are: Ethiopia's Gem TV, Seychelles Broadcasting Corporation and the Southern African Broadcasting Association (SABA), a membership organisation representing public service and other broadcasting organisations in 13 countries in the Southern African Development Community (SADC) region. The partnership with SABA has expanded A24 Media's capacity to source content from the continent.

Asif Sheikh, CEO and co-founder of A24 Media expressed delight with the uptake of the service by the broadcasters and content generators who have signed up so far, “We are positioned very well strategically to change the stories that are seen and heard about Africa, both within the continent and outside it; and therefore to transform the image of our continent positively. I'm very excited about the possibilities for A24 Media, and we invite journalists, broadcasters and companies to be a part of this great venture.”

Since its launch in September, A24 Media has incorporated diverse content generators including 66 freelancers spread over 17 countries as well as eight NGOs spread over three countries. Some of the NGOs include AMREF, UNICEF, UNEP, Action Aid and the Mohamed Amin Foundation. A24 is focusing on diversifying its content and continues to grow from strength to strength as it seeks to engage broadcasters from all across the continent.

[4 Dec 2008 15:10]

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