In the Radio category, beautifully produced spots for Vodacom were awarded first place. Judges' opinion - Rihanna's Umbrella was everyone's favourite, nothing else was worth mentioning in this category.

In the Television category, the most interesting piece of work was an animated production for Girl's and Boy's Town. Judges' opinion - very lovely to look at but the writing was weak.

Outdoor was kind of la la, with National Geographic placed first. Judges' opinion - lots of print campaigns rather than true outdoor campaigns.

In the Experiential category, first, second and third were worthy winners and well-entered. Judges' opinion - yay!

…

To find out how best to enter the Experiential category, call the winners.

Happy days.

• 1. Independent Newspapers/Drive Times “Expensive Service/Local Parts/ Technically Unbelievable” - Lowe Bull (CT)
  
• 2. Polyfilla “Oxford Sinkhole” - morrisjones&co
  
• 3. Studio Recruitment Agency/Creative Staff Recruitment “Copywriter/Client Service/Creative Director” - Volcano Advertising

• 1. Allan Gray “Timeline” - Camp. - King James (CT)
  
• 2. Safe Cabs “If you want to Jol…” - Net#work BBDO
  
• 3. Steers “Busted Casey B Dolan” - King James (Jhb)

• 1. 8 Ink Media/NGK “Come Play in our World” - Camp. - FoxP2
  
• 2. 1Time/Airline “Transparent” - DDB SA
  
• 3. Animal Anti-Cruelty League/Pet Adoption “Reverse Billboard” - Lowe Bull (Jhb)

• 1. BMW/Efficient Dynamics “Free Drive” - Ireland-Davenport
  
• 2. Nando's/Moerse Big Meal “Wheelie” - Black River FC
  
• 3. Girls & Boys Town/50th Anniversary “Headlines” - The Jupiter Drawing Room (South Africa)

• 1. Vodacom/Passport “Drop it/Umbrella” - Draftfcb JHB
  
• 2. Oxford University Press/Oxford English Dictionary “That/It/This” - TBWA\Hunt\Lascaris (CT)
  
• 3. Kalahari.net/Motivational Range “Motivated 1,2,3” - Joe Public

• 1. Osram/Energy Saving Lightbulbs “Energy Saver” - Saatchi & Saatchi
  
• 2. Arrive Alive “Number Plates” - Joe Public
  
• 3. SABC/Good Hope FM Kinky Afro CD “USB Cassette” - BBDO CT
  
• 3. Parmalat/Growth Milk “Colouring Book” - BBDO CT

• Vanessa Pearson, McCann Erickson
  
• Tim Beckerling, Net#work BBDO
  
• Brett Morris, Scoville Unit
  
• Carl Willoughby, Ogilvy
  
• Deon Wiggett, TBWA\Hunt\Lascaris
  
• Warwick Rautenbach, Ireland/Davenport
  
• Miguel Nunes, Lowe Bull
  
• Kush Chetty, Draftfcb
  
• Adam Livesey, EuroRSCG
  
• Brendan Hoffman, Joe Public