After selecting a shortlist of 133 from a record 1103 entries submitted in the Promo Lions categories, a total of 49 winners were chosen by the international jury. The Promo Grand Prix went to BBDO New York, USA, for the HBO entry titled Voyeur Integrated Campaign. A total of 17 Gold, 13 Silver and 18 Bronze Lions were also awarded. South Africa had two Direct Lion and two Promo entries shortlisted.

Section	Category	Title	Advertiser	Product	Entrant
Direct Lions	A03 Other Consumer Products (Including Durable Goods)	Postbox Polaroids	Bosch	CCTV Security System	DDB South Africa Johannesburg
Direct Lions	A09 Publications & Media	Fossil Regeneration Unit	8 Ink Media	National Geographic Kids magazine	FOXP2 Cape Town
Promo Lions	A14 Charities, Public Health & Safety, Public Awareness Messages	I'm Fine To Drive	Arrive Alive	Anti-drink driving	The Jupiter Drawing Room South Africa Johannesburg
Promo Lions	B02 Alternative Media	I'm Fine To Drive	Arrive Alive	Anti-drink driving	The Jupiter Drawing Room South Africa Johannesburg

The Direct Lions Grand Prix was awarded to JWT India, Mumbai, for the Times of India Newspaper entry Lead India'. Seven Gold, 13 Silver and 17 Bronze trophies were given from a total of 1697 entries, of which 183 were shortlisted.

Direct Agency of the Year was won by Shackleton, Madrid (see www.canneslions.com/winners/special/?medium=DIRECT.

Armin Jorchum, chief creative officer, BBDO Stuttgart & Berlin, Stuttgart, Germany, led the Promo Jury and Marcio Salem, president and creative director, Salem, Sao Paolo, Brazil, was Direct Jury oresident.

The Direct and Promo winners, along with their credits, can be viewed online at www.canneslions.com/winners/direct/ and www.canneslions.com/winners/promo/. The Direct and Promo shortlists may be viewed at www.canneslions.com/winners/direct/?award=99 and www.canneslions.com/winners/promo/?award=99. For more information, go to www.canneslions.com.

For more:

• [Pam in Cannes] Farewell to Cannes [blog]
  
• [Pam in Cannes] Who will win the Titanium Lion? [blog]
  
• [Pam in Cannes] DDB, you do us proud [blog]
  
• [Pam in Cannes] Joining the conversation [blog]
• [Pam in Cannes] First impressions [blog]
  
• [Cannes] Countdown to Cannes Lions! [blog]

[17 Jun 2008 10:36]

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