1. Audi SA/S5 - Frame by Frame Camp. “Cow/Elvis/Speed Camera - Ogilvy
2. Unilever/Domestos “Kitchen/Shower/Toilet” - Lowe Bull (Jhb)
2. Audi SA/S5 “Bubbles” - Ogilvy
2. Duracell/Rechargeable Batteries “Re-Incarnation 1,2,3” - Ogilvy

1. DStv/Crime & Investigation Channel - Serial Killers “Jeffrey Dahmer/Ted Bundy/ John Wayne Gacy” - Ogilvy
1. Exclusive Books/Audio Books - Living Fiction “Murder Mystery/Close Encounters/Six Shooter” - Ogilvy
2. 8 Ink Media/National Geographic Kids Magazine “Moonwalk” - FoxP2
2. Kulula.com/SA Tourisim - Go See Camp. “Japanese/American/Brazil” - KingJames

1 Drive Alive/Anti Drunk Driving “Road Block” - Draftfcb (Jhb)
2. UNICEF “How Tall are You?” - Ogilvy
3. Wrigley's/Hubba Bubba “Stuck on Billboard” - DDB SA

1. Edward Snell/Russian Bear Vodka “April Fools” - Lowe Bull (CT)
2. Clean Green “Stain/Hoover/Carpet” - Grey SA

1. Simba/Ghost Pops “Vending Machine” - Net#Work BBDO
2. Exclusive Books/Erotic Book Sale “Fake Book Covers” - Ogilvy
3. Virgin Atlantic/59 Channels “Map” - Net#Work BBDO
3. Tiger Brands/Black Cat “Packed with Peanut Butter” - TBWA\Hunt\Lascaris

• Wingwing Mdlulwa, Net#Work BBDO
  
• Yvonne Hall, MCann Erickson
  
• Gareth Lessing, DDB SA
  
• Mike Groenewald, Ogilvy
  
• Lauren Shewitz, TBWA\Hunt\Lascaris
  
• Trevelyn Hall, MorrisJones
  
• Rui Alves, Lowe Bull
  
• Connie Powys, Draftfcb
  
• Mimi Cooper, Ireland-Davenport
  
• Terry McKenna, Grey SA

• Newspaper: “Although the number of entries was quite high, there was a clear distinction between the good and the great.”
  
• Magazine: “This was a really tough category to judge, purely because the work near the top of the pile was great. There were quite a few ties as a result.”
  
• Radio: “There was some debate over one of the winners, resulting in its withdrawal. First and second place go through to Ad Of The Year.”
  
• Film: “First, second and third place go through to Ad Of The Year.”
  
• Experiential: “An interesting category to judge, the variety in the type of work entered was great to see.”
  
• Outdoor: “Another highly competitive category, well done to the winners.”