Other South African winners were Low Bull Johannesburg, with a Bronze in Radio; and the MTN Clap ad received three Bronzes in Television/Cinema/Digital Technique.

T.A.G. SF and McCann SF, both San Francisco, Projector, Inc., Tokyo and TBWA\Chiat\Day, New York, each received a “best-in-show” Grand Clio in particular awards categories. BBDO New York was named 2008 Agency of the Year, BBDO Worldwide collected the 2008 Network of the Year, and MJZ was selected as 2008 Production Company of the Year. These honours are determined by the agency office, network and production company that score the most Clio statue points across all categories for a given year.

T.A.G. SF and McCann SF took home the Grand Clio for the television campaign “Ammo”/”Enemy Weapon”/”Hunted” on behalf of Microsoft Xbox - Halo 3. TBWA\Chiat\Day, New York, picked up the Grand Clio in the Radio category for the product/service campaign “Broken Heart”/”Lullaby”/”Prison Guard” for Combos, and Projector, Inc., Tokyo, got the Grand Clio in Interactive for the viral program “UNIQLOCK” for client UNIQLO. Projector, Inc. also won a Gold Clio last night in the Content & Contact category for the same program.

Advertiser of the Year

Microsoft Xbox was named 2008 Clio Awards Advertiser of the Year for the launch of Halo 3. Stellar work from T.A.G. SF, McCann SF and AKQA, all San Francisco, and GO Film, New York, on behalf Microsoft Xbox - Halo 3 was reflected in the number of overall Clio Awards won by the brand. The work garnered eight Clio statues in total, including a Grand Clio.

McDonald's “99p,” a short, highly entertaining campaign from Leo Burnett London, was selected as the 2008 inductee to the Clio Awards Hall of Fame.

BBDO New York led all individual offices tonight with three Gold Clios, followed by TBWA\Chiat\Day, New York, McCann Worldgroup and T.A.G., and Fallon London with two Gold Clios each. DDB Worldwide won three Golds across various offices (one each in Chicago, Amsterdam and Toronto), and Leo Burnett took home two Gold Clios (one each in Chicago and Kuala Lumpur).

On the client side, work for Sony BRAVIA received three Gold Clios for the night. AT&T, Microsoft Xbox - Halo 3 and Combo won two Gold Clios each.

South African Radio Clios

Award	Category	Client	Entry title	Agency
Silver	Retail Stores	Marshall Music	Drums	BBDO Cape Town
Bronze	Toiletries	Unilever S.A. Home & Personal Care Axe - Deodorant	Answering Machine	Lowe Bull (JHB)

BBDO Cape Town's Drums also received a D&AD Yellow Pencil on Thursday 15 May and a One Show Merit Award on 8 May.

South African Television/Cinema/Digital Technique Clios

Award	Category	Client	Entry title	Agency/production house
Bronze	Cinematography	MTN - Network Service Provider	Clap	Velocity Films
Bronze	Direction	MTN - Network Service Provider	Clap	Velocity Films
Bronze	Editing	MTN - Mobile Telephone Network	Clap	MetropolitanRepublic/The Jupiter Drawing Room

The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners - or in some cases, no winner at all - within individual categories. With more than 20 000 entries received from 65 countries, fewer than 3% receive a Clio statue, and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-in-show” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.

The evening's list of Grand and Gold Clio winners is as follows:

2008 Television/Cinema/Digital: 67 Clios awarded (one Grand, 15 Gold, 21 Silver, 30 Bronze)

Gold Clio winners in their respective categories:

• BBDO New York, New York, telecommunications, “Butcher” for AT&T
  
• BBDO New York, New York, product/service campaign, “2 Day Rule”/“Butcher”/Vegas” for AT&T
  
• DDB Amsterdam, Amstelveen, automotive, “Keep It Clean” for Volkswagen Touareg
  
• Fallon London, London, confections/snacks, “Gorilla” for Cadbury's Dairy Milk
  
• Fallon London, London, home entertainment, “Play-Doh” for Sony BRAVIA
  
• JWT Barcelona, Barcelona, The Syndicate, Santa Monica and RSA Films, New York, beverages/alcoholic, “The Key to Reserva” for Freixenet
  
• la comunidad and Martinez, both Buenos Aires, entertainment, “Clarence” for BAFICI - Buenos Aires International Independent Film Festival
  
• Leo Burnett, Kuala Lumpur, public service, “Tan Hong Ming” for Petronas
  
• Leo Burnett, Chicago, foods, “Construction Worker” for Kellogg's All-Bran
  
• Nordpol + Hamburg Agenfur für Kommunikation, Hamburg, utilities, “Power of Wind“ for Wind Energy - Investments in Wind Energy
  
• T.A.G. SF and McCann SF, both San Francisco, product/service campaign, “Ammo”/“Enemy Weapon”/“Hunted” for Microsoft Xbox - Halo 3 (also a Grand Clio winner)
  
• T.A.G. SF and McCann SF, both San Francisco, home entertainment, “Diorama” for Microsoft Xbox - Halo 3
  
• TBWA\Chiat\Day, New York, confections/snacks, “Touch” for Skittles
  
• Saatchi & Saatchi, New York, toiletries, “Interview” for Tide-to-Go Stainpen
  
• Universidad Ramon Llull, Barcelona, student, “Snap” for Iberia

2008 Technique: 43 Clios awarded (five Gold, 16 Silver, 43 Bronze)

Gold Clio winners in their respective categories:

• Abbott Mead Vickers BBDO, London, cinematography, “Tipping Point” for Diageo - Draught Guinness
  
• Exit Films, Melbourne, cinematography, “Henri” for Herringbone
  
• Gorgeous, London, Animation, “Play-Doh” for Sony BRAVIA
  
• Soundtree Music, Ltd., London, music-original, “Music Pieces” for Sony Walkman
  
• WIZZ, Clichy, cinematography, “A Journey” for Louis Vuitton

2008 Interactive: 39 Clios awarded (one Grand, five Gold, 15 Silver, 18 Bronze)

Gold Clio winners in their respective categories:

• BBDO New York, New York, and Big Spaceship, New York, consumer-targeted site, “HBO Voyeur” for HBO
  
• Goodby, Silverstein & Partners, San Francisco, Animation, “Get the Glass Online Game-Site” for California Fluid Milk Processors Advisory Board
  
• Less Rain, Tokyo, online games, “Red Bull Flugtag Flight Lab” for Red Bull
  
• Projector, Inc., Tokyo, viral, “UNIQLOCK” for UNIQLO (also a Grand Clio winner)
  
• 777interactive, Tokyo, innovative use of technology, “Color Tokyo! Live Color Wall Projection” for Sony BRAVIA

2008 Radio: 36 Clios awarded (one Grand, four Gold, 10 Silver, 21 Bronze)

Gold Clio winners in their respective categories:

• DDB Chicago, Chicago, beverages/alcoholic, “Mr. SUV Super Stretch Limo Maker” for Anheuser Busch
  
• DDB Canada, Toronto, Toronto, personal items, “Gardening Tips” for Philips Canada
  
• TBWA\Chiat\Day, New York, product/service campaign, “Broken Heart”/”Lullaby”/”Prison Guard” for Combos (also a Grand Clio winner)
  
• TBWA\Chiat\Day, New York, confections/snacks, “Prison Guard” for Combos

To see a complete list of all Clio winners in all categories, go to www.clioawards.com.

[19 May 2008 09:40]

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