In the latest of a string of new account acquisitions, Red Cherry Advertising has landed the Kenya Airways account.
Since its privatisation in 1993, Kenya Airways has become one of the most successful airlines in Africa. So impressed was KLM by their performance that they bought a 26% stake in the airline.
Commented Shane Wyeth, Red Cherry Director, "We're extremely excited about the new account. Aviation is a fascinating industry that has produced some very bold local campaigns in the recent past. It's our intention to build on that direction.
"When one considers that Kenya Airways is in fact a world class airline, and arguably the best in Africa, our job should not be too difficult. We've got a lot to work with. Expect to see them in a whole new light very soon."
Visit our PRESS OFFICE: Established in 1991, Red Cherry's creative, branding and strategic abilities have resulted in our key clients becoming market leaders in their respective sectors. Red Cherry is the only agency to have won the Professional Management Review award of "Best Small Agency" for two years in a row.- more....