Comfortable, hygienic shopping in Angola

Africa> Southern Africa, West Africa, East Africa, North Africa, Central Africa

Articles

Marketing Articles

Most read articles

NossoSuper is a national chain of supermarkets which was established by the Angolan government in 2005. The government created PRESILD - The Programme fore the Restructuring of Logistics and Distribution of Essential Products to the Population.

This became the business vehicle for finding sites and then building and stocking small Friendly Grocer-sized supermarkets throughout the country.

The aim of PRESILD is to formalise the purchase and sale of Angolan made goods to the local population through formal supermarkets branded - NossSuper. These supermarkets present these goods in a clean and modern environment where products meet international levels of hygiene and the professional staff provide fast and efficient service.

The chain now has stores throughout all thirteen provinces of Angola.

Herewith some examples of the advertising they have produced to promote the brand:

Shopping with comfort and hygiene, is Ours ! It's Super!

Doing shopping close to home, is Ours ! It's Super!

The supermarket which is Ours has arrived ! It's Super!

Doing your shopping at good prices is Ours! It's Super!

More by Pedro de Gouveia

Comfortable, hygienic shopping in Angola - 4 Dec 2008
Angola dances to the Blue tune - 20 Nov 2008
Impact of advertising on retail brands: Tesco case study, Part 1 - 12 Nov 2008
The who's who of US retailing - 4 Aug 2008
Casing Las Vegas stores - 2 Jul 2008

More...

ABOUT THE AUTHOR

Pedro de Gouveia is GM of Salient Strategic Advertising and Design, which opened its doors in March 2006. The agency has more than 80 years of accumulated management experience acquired from within the South African advertising and marketing industry. Clients include Red Security, Shoprite, Caturra, Hungry Lion, Boss Paving, International Academy of Health and Skin Care and OFRA Cosmetics (USA).

[4 Dec 2008 15:27]