Issued by: Janine Lazarus Media Consultancy


Journalists writing for corporate publications and those who put together in-house newsletters, will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.

Participants will be asked to bring their corporate newsletters and in-house publications to the workshop for analysis, and will be given assignments to work on during the course of the programme.

Key areas of focus include:

• Developing a keen ‘nose for news' within a corporate environment
• Simple methods to brainstorm ideas
• Finding a story - even within the most technical or complex of issues
• Effective research techniques
• Targeted interviewing skills
• The ‘human' component
• Colour writing skills
• Corporate profiles: the people behind the issues
• Structuring articles for maximum effect
• Editing techniques

Visit our PRESS OFFICE: With 24 years of experience in mainstream print and broadcasting media as a South African journalist, Janine Lazarus focuses her Media Training Consultancy on developing and facilitating superior and interactive training experiences that leave delegates with confidence and knowledge to engage their communication skills effectively. Her valuable experience in interviewing top public figures, celebrities and headline makers will help your organisation to develop effective Brand Ambassadors. References from clients in South Africa and other African countries rate her training as both an empowering and an invaluable experience.- more....

[5 Aug 2008 11:33]

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