Issued by: USB-ED


This programme will assist middle- and senior-level general managers, marketing managers, financial managers, marketing decision-makers and marketing practitioners to design, implement and evaluate metrics to measure performance and shareholder value.

These participants will be exposed to strategic monitoring and performance measurement, a portfolio of key marketing metrics and integrated marketing metrics.

The objective of this programme is to clarify the concepts and tools that are available in the field of marketing performance assessment; to put marketing metrics in a broader organisational context; to identify and list the key marketing and financial metrics used by organisations; to equip participants with the knowledge and skills to develop an integrated system of marketing metrics; and to customise a marketing dashboard.

Learning outcomes are to identify and understand marketing metrics; to link marketing metrics with financial metrics, to link marketing with boardroom metrics; to evaluate current marketing metrics systems; and to improve current marketing metric systems.

For more information contact Charmaine Garcia on +27 (0) 21 918 4488 or send e-mail to charmaine.garcia@usb-ed.com.

Visit our PRESS OFFICE: USB Executive Development Ltd (USB-ED) of the University of Stellenbosch offers unique experiences in business leadership and management development training for all our clients.- more....

[27 Jun 2008 15:22]

SEND TO A FRIEND  |   PRINT