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Nu Metro increases footprint in Cape Town and Port Elizabeth
Issued by: Popcorn Cinema Advertising

Nu Metro has recently purchased two key independent cinema theatres, Grandwest in Cape Town and Boardwalk in Port Elizabeth. Popcorn Cinema Advertising retains the cinema advertising rights which it has held for the past three years. Attendances for both cinemas combined, averages around 400 000 a year.

Karen Bailey, Popcorn Cinema Advertising Sales, says, “In Port Elizabeth, Popcorn represents Walmer Park and Boardwalk which is 62% of cinema screens in the area, and in Cape Town, Nu Metro is delighted to have increased its footprint with Grandwest, adding to the already impressive cinema complexes like Nu Metro's Victoria & Alfred and Nu Metro's Canal Walk amongst others.”


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Popcorn handles advertising sales for Nu Metro Theatres and some of SA's larger Independent Exhibitors, delivering six of the Top-10 complexes to advertisers. Popcorn represents 261 screens, including 70 digital screens.- more....

[2 Dec 2008 17:33]

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