Issued by: CineMARK


The on-screen advertising campaign commenced in November 2008 and will run for a period of six weeks over 45 digital screens.

Igshaan Noordien, Media Manager from Beyond the Blue (New Clicks SA) says: “Musica has recently changed their corporate identity from ‘Musica - Listen with your Soul' to ‘Musica - A World Awaits'. This is in line with our strategy to move away from being seen as a music retailer to that of an entertainment retailer. We chose cinema as an advertising medium because of the synergies that exist between the Musica customer and the cinema goer, namely a youthful audience within a high LSM bracket. Cinema is an engaging medium with a captive audience, and the sheer size of the visual advocates our new positioning of Musica as a portal to another world of entertainment (A World Awaits). In addition to this the festive season is traditionally a cluttered advertising environment, and the advantage of cinema advertising is that your message stands out from the clutter as the audience is solely focused on the advertising message on screen.”

For more information on making a big screen impression visit www.cinemark.co.za.

Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas. Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....

[28 Nov 2008 11:54]

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