Issued by: CineMARK


The International Hotel School has a broad curriculum which provides training for its students to pursue careers in hospitality both locally and internationally. The school gives its students both practical and theoretical training, and emphasises the traditional aspects of service and hospitality.

Lauren Spencer, Marketing Manager of The International Hotel School (Pty) Ltd, says, “We chose cinema because watching movies is a popular pastime of our target market, namely the youth. CineMARK was selected for the advertising campaign as they offered good value for money, fast and efficient service, and the cinemas are conveniently located in the areas we need to advertise thus reducing advertising spend wastage. We chose to mix foyer and on-screen advertising to ensure visibility and effectiveness of the advertising campaign.”

For more information about advertising with CineMARK and making sure that your brand or product makes a big screen sized impression on cinema patrons around the country, visit www.cinemark.co.za or call 011 545 1800.

Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas. Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....

[29 Sep 2008 14:51]

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