Gold Reef City Theme Park's Tower of Terror thrill-ride was advertised on Ster Kinekor screens from the 20th June 2008 to 17th July 2008. Advertising opportunities offered by CineMARK allowed the commercial to follow particular movies, namely The Incredible Hulk, Speed Racer and College Road Trip.
By carefully selecting which movies the commercial should follow, this roller-coaster entertainment giant was able to directly and accurately target their very particular and age defined market who would be interested in riding the Tower of Terror.
Steve Cook, CEO of Gold Reef City Theme Park, comments, “These movies were targeted specifically for the campaign as we felt they met our objectives and represented our target audience. The main objective was to promote the Tower of Terror during the school holidays to our primary target audience, namely students and thrill seekers.”
The adverts screened a total of 1 960 times on commercial screens in Sandton City, The Zone in Rosebank, Fourways Mall, Cresta Shopping Centre, Southgate, Lenasia, Westgate, Key West, Eastgate, East Rand Mall, Brooklyn Mall and Centurion Mall.
For more information about advertising with CineMARK and making sure that your brand or product makes a big screen sized impression on cinema patrons around the country, visit www.cinemark.co.za or call 011 545 1800.
Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas.
Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....
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