Issued by: CineMARK


The advert features the entire range of Mitsubishi vehicles, and is running in conjunction with the Mitsubishi TV campaign. To maximise brand exposure Mitsubishi will be displaying a car in the cinema foyer of the Kolonade and Greenstone shopping centres.

Advertising digitally with CineMARK will not only provide Mitsubishi the opportunity to use multiple executions at competitive production rates, but will also ensure that a diverse target market is reached as CineMARK adverts are screened countrywide to a varied audience.

Research has shown that the media mix of cinema and TV ensures the campaign is stronger and more influential. Cinema is a high impact medium with a captive audience, and provides frequency and additional impact to that offered by TV. Mitsubishi is no stranger to the medium of cinema advertising as they have used it very effectively in the past to promote the Dakar Rally.

Suraiya Naidoo, Marketing Manager of Mitsubishi Motors, says, “we selected cinema advertising as cinema goers are within our targeted LSM group and the medium is far less cluttered with advertising than television, so the impact of our campaign is improved in this context. Another reason cinema advertising is beneficial to our campaign is it reinforces the message introduced on TV advertising.”

For more information about advertising with CineMARK and making sure that your brand or product makes a big screen sized impression on cinema patrons around the country, visit www.cinemark.co.za or call 011 545 1800.

Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas. Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....

[1 Sep 2008 14:24]

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