Issued by: CineMARK


George Nyabadza, General Manager Marketing of WesBank comments: “Cinema is a good positioning medium and provides great synergy between TV and on-screen, offering a strong support role at the top end of the LSM scale. It also provides continuity even when not flighting on TV, ensuring better top of mind awareness for our brand. Our advertisement depicts a montage of individuals from different disciplines, set on perfecting their craft through practice. Through ultra slow motion filming, the precision and perfection of the different art forms is intensified, and Digital Cinema enables it to come to life, thus increasing the overall impact. Economically the offer from CineMARK represented very good value for money, and this together with domination of a good reel position for a year aimed at a captive audience cemented our contract with CineMARK.”

The campaign is estimated to reach a total of 2.7 million viewers throughout the duration of the campaign spanning over a 52 week period. The campaign commenced in July 2008 and ends on the 2nd of July 2009.

For more information about advertising with CineMARK and reaching more than two thirds of South African cinema audiences, visit www.cinemark.co.za or call 011 545 1800.

Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas. Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....

[28 Aug 2008 17:20]

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