Nestlé Milo, the delicious chocolate malt energy drink fortified with vitamins and minerals, has signed with CineMARK to fulfil all their cinema advertising needs. For maximum exposure Nestlé Milo will make use of CineMARK's cinema advertising package. Milo has taken advantage of the release of The Incredible Hulk to kickstart their advertising campaign ensuring extensive exposure to a captive target audience.
Simangele Ndlovu, Brand Manager for Milo at Nestlé South Africa says, “We chose to use cinema advertising because it is a highly targeted, high impact medium that will deliver on maximising brand awareness during the school holidays when the malls are our target market's playground. We'd also like Milo to be associated with a youthful, energetic media environment to enhance the image of the brand.
"Milo with Actigen E is synonymous with positive energy that helps you keep going throughout the day and inspires you to achieve your goals. In essence Milo is about ‘Extraordinary Energy'; it's energy that's just not ordinary, therefore The Incredible Hulk is the perfect fit to our ‘Energy' platform," concludes Simangele.
CineMARK came to life in 1971 and represents Ster-Kinekor and selected independent cinemas, providing advertisers with an attentive and captive audience within a medium which offers scores of marketing and promotional opportunities.
For more information about advertising with CineMARK and making sure that your brand or product makes a big screen sized impression on cinema patrons around the country, visit www.cinemark.co.za or call 011 545 1800.
Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas.
Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....
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