Issued by: CineMARK


This was the result of a contract with CineMARK, the cinema advertising sales company responsible for the advertising sales of 66.4% of South African cinema complexes and 66% of South African cinema audiences, and which is now exclusively able to offer its clients cinema advertising at Soweto's biggest mall.

This Toyota Auris contract takes advantage of CineMARK's lifestyle branding offering, as well as CineMARK's ability to offer clients exclusive cinema foyer branding in a number of cinema complexes. Patrons of the Ster-Kinekor complex at Maponya Mall will be met at every turn with advertisements for the Toyota Auris on panel posters, rolla banners and slide frames – creating an immersive brand experience.

According to Mike Di Terlizzi, Group Account Manager for FCB, “Our decision was all about the environment. The Auris is a metropolitan vehicle and we aimed to hit our target audience in areas that they enjoy spending their social time – they are lifestyle orientated consumers and we felt that the foyer campaign was something new and exciting that we could use to grab our target market's attention.”

Glynn Keenan, Media Portfolio Director of FCB, adds, “There is a very strong correlation between the Auris target market and cinema going. Through the branded foyer elements and our on-screen presence we have attempted to create a more impactful experience, resulting in greater awareness and hype around the exciting new Auris brand.”

The Toyota Auris contract with CineMARK will run until the end of October, creating awareness among thousands of cinema patrons during Maponya Mall's first month of business.

Visit our PRESS OFFICE: CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas. Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....

[23 Oct 2007 00:10]

SEND TO A FRIEND  |   PRINT