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Clean & Clear signs a contract with CineMARK to follow four movies
Issued by: CineMARK

Johnson & Johnson recently signed a three-week contract with CineMARK, the cinema advertising company responsible for the advertising sales of all Ster Kinekor and numerous independent cinemas, to screen a 15-second Clean & Clear® ad on reels showing Shrek the Third, Fantastic Four: The Rise of the Silver Surfer, Love Wrecked and Harry Potter and the Order of the Phoenix.

The ad was screened on reels at 30 complexes specifically selected to reach Clean & Clear®'s target market - girls and women in the LSM 6 to 10 aged between 12 and 24.

A sampling campaign was also run at cinema complexes screening the ads on the 29th and 30th of June, with the product samples that were handed out to encourage trial of the product helping to further drive home the advertising message.




Visit our PRESS OFFICE:

CineMARK is an advertising sales company representing cinemas throughout South Africa and boasts screens in all Ster-Kinekor and Independent cinemas.

Through these cinemas, CineMARK delivers to an attentive and captive audience in a relaxed mood, receptive to the advertiser's message.- more....

[1 Aug 2007 14:51]

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