IDG recently designed and custom built an award-winning stand for Verder Pumps SA at the 2008 Electra Mining Africa Tradeshow. The Verder Pump's SA stand was selected based on its clean design, which made the branding really stand out.
Stefan Buss, MD of IDG Johannesburg, says, "The Veder Pumps stand highlighted design, branding awareness and the effectiveness of our production team to implement this within their client's budget. IDG also met the client numerous times to make sure the working pumps fitted, were aligned and spaced correctly on the stand to make the right impact needed. IDG also moch built the stand for the client beforehand to ensure a reliable and well-managed expectation from the client's side on this complex product stand. We made a product stand look very clean and uncluttered. We are proud of the standard that we were able to achieve.”
Verder Pumps SA Marketing Manager Kasha Wos said, "We were pleased with the final design layout - it was exactly the way that IDG presented it initially. We received numerous compliments on the design of our stand - customers commenting how inviting the stand was. Certainly a job well done."
On the international calendar, Electra Mining Africa is ranked as the second-largest mining show in the world and the biggest trade exhibition in southern Africa, with more than 41 000 visitors attending and more than 700 exhibitors taking stands from 15 countries. It is a recognised gateway into Africa for local and global investors looking for new business opportunities in the mining, contraction, industrial and power generation industries.
Visit our PRESS OFFICE: Essentially we provide a turn-key service for three dimensional below-the-line marketing strategies to the exhibition and event industries for promotional and other marketing related activities.- more....
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