Issued by: Outsmart Marketing


Outsmart Marketing specialises in business matchmaking solutions for the exhibition and event industry. “From traditional business matchmaking programs, onsite matching services, matchmaking breakfasts - we are able to tailor-make a solution to maximise networking at your event,” says Tracy. “Networking is always communicated as a top objective in attending industry functions,” she continues. “However, unless the networking is actively managed pre-show and onsite, this becomes a ‘hit and miss' approach for participants. Standing around the buffet tables or browsing exhibitions halls, hoping to meet your target market is in the past. With effective business matchmaking, participants are pre-profiled and able to preview, select and ensure quality business interactions at the event.” The idea is to maximise the networking between participants.

Private and public hospitals, clinics, medical specialists, doctors, medical and pharmaceutical distributors are being specifically sourced, profiled and invited to attend the Pan African Health 2008 networking functions. “50% of the seats were confirmed after just one week of targeting,” says Tracy. “This confirms our view that there is a tremendous opportunity for participants and business opportunities in the Pan African medical and pharmaceutical industries. We look forward to an exciting event at Gallagher Estate.”

Once confirmed to attend, the VIP is strategically seated at tables with pre-profiled exhibitors. Exhibitors are given the opportunity to network through a properly organised programme and enjoy face-to-face interactions with their target market. Tracy says, “Interactions take place in a relaxed but organised environment; ensuring exhibitors can communicate openly about their product and services, whilst exchanging business ideas. These interactions can continue, after the breakfast, on the exhibitors stand - further increasing business opportunities. In addition, VIPs are able to network amongst themselves, exchange experiences and knowledge in the medical industry.” All confirmed VIPs will receive free access to the breakfast, a VIP pack and access to the Pan African Health Exhibition after the breakfast function.

The Pan African Health Expo and Conference is taking place from Thursday 11 to Saturday 13 September 2008 at Gallagher Estate, Midrand. The aim of the event is to promote the medical industry, medical technology and pharmaceuticals throughout Africa. Development assistance for health for Africa has increased from about R20 billion in 1990 to more than R104 billion in 2005, an increase of over 500% - representing a huge business opportunity for the African market. “Putting the right business people into contact with each other has never been so important,” confirms Tracy.

Contact
Outsmart Marketing specialises in business matchmaking solutions for the exhibition and event industry. From traditional business matchmaking programs, onsite matching services, matchmaking breakfasts - we are able to tailor-make a solution to maximise networking at your event. For more information on Business Matchmaking Breakfasts, contact Tracy Watcham, Outsmart Marketing - +27 (0) 82 803 5540 or e-mail info@outsmartmarketing.co.za

Visit our PRESS OFFICE: Ensure you meet with your target market at the next business exhibition! Outsmart Marketing specializes in intelligent Business Matchmaking through the exhibition/event platform - register & participate at no charge!- more....

[28 Aug 2008 14:20]

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